copywriting

Unlock the Power of Repurposed Content

When you create original content for your blog or website, you already know that this content has some sort of traction in your niche. You already know that there is a significant amount of demand for this particular type of content. Not only did you base your decision on the social signals of your reverse …

Your secret Social Media Marketing Weapon: Content Curation

Now that you have picked the specific sub-niche that you’re going to be targeting as well as finished doing advanced research on where your sub-niche or niche segment audiences are located on social media platforms, the next step is to find content. I’ve got some good news and some bad news. The good news is …

8 Reasons Why Social Media Marketing is Essential

Just to be sure, if you are in anyway, shape or form unclear as to the value of social media marketing, here are just 8 reasons why it needs to be part of your comprehensive online marketing plan. Maybe your current plan puts more emphasis on search engine marketing, maybe you’re currently focused on outreach—those …

5 Traits of Top Social Media Influencers

Unlike before, when social media marketing success meant the number of ‘followers’ or ‘fans’ amassed, today’s marketers know that influencers are imperative to a brand’s success online. A smart marketer who knows the power of influencer marketing is investing considerable time in finding brand advocates such as ourselves, engaging with them, and establishing a strong …

Instagram Marketing Tips: How to Organize Contests and Giveaways to Gain Insta-Traction

Statistics indicate that Instagram is one of the most popular social media sites in the world, clocking at least 300 million active users a day. They contribute to more than 40 billion pictures shared on the platform to date. These numbers have made Instagram the go-to site for entrepreneurs seeking to grow their business. However, …